Radhe Shyam release date confirmed as new trailer goes viral for T-Series

The theatrical release date for the upcoming movie Radhe Shyam has been confirmed, with a new preview trailer going viral on the T-Series YouTube channel.

Whilst 2021 was indeed an incredible year for the Indian cinema industry, scheduled film projects continued to experience delays because of the ongoing coronavirus pandemic.

Unfortunately, this included the highly-anticipated romantic period drama Radhe Shyam, starring Pooja Hedge and Prabhas.

Thankfully, following months of waiting patiently for news, the theatrical release date for Radhe Shyam has been confirmed with a new preview trailer going viral!

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Radhe Shyam | Trailer

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13872Radhe Shyam continues to build hype

Radhe Shyam is an upcoming Indian movie produced by UV Creations and T-Series, under the banner of Gopi Krishna Movies, being directed by Radha Krishna Kumar.  

Unfortunately, very few details on Radhe Shyam’s plot have yet been disclosed, with the movie being labelled as an epic period romance film set in Europe during the 1970s.

Whilst we may not know the exact narrative of the movie, that hasn’t stopped expecting fans from getting extremely excited for the upcoming film.

At the time of writing, the official trailer has been viewed more than 49 million times on the T-Series YouTube channel, with the ‘Aashiqui Aa Gayi’ song sitting at an incredible 89 million views!

In particular, fans are excited for some high-quality set pieces and cinematography, with production having a significant budget of Rs 350 Crore (around $46.7 million).

Principal filming started in October 2018, with the production team jetting off to Hyderabad, Georgia, and Italy before wrapping up in July 2021.

Interestingly, the movie was originally produced in both Telugu and Hindi languages simultaneously, with later confirmation that it will premiere in Tamil, Kannada and Malayalam languages as well.

The improvements in cinematography and CG animation can be seen in the most-recent trailer for Radhe Shyam. Uploaded to the T-Series YouTube channel on March 2nd, the trailer already has almost half a million views in less than an hour!

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Radhe Shyam | Release Trailer

13872Radhe Shyam’s theatrical release date confirmed

On February 2nd, 2022, lead actor Pooja Hedge shared on her Twitter page that Radhe Shyam would release in theatres from March 11th.

Radhe Shyam was originally scheduled to release in theatres in late-July 2021, but like so many cinema projects from around the world, had to be delayed because of the ongoing coronavirus pandemic.

Fellow lead actor Prabhas would then take to social media to share the official promotional poster for Radhe Shyam, confirming that a new release date had been set for January 14th, 2022 – coining with the Sankranthi festival.

Unfortunately, on December 5th, 2021, it was then confirmed that the targeted release date had been pushed back once again, barring to the surge in Omicron cases.

Pooja Hedge explained on Twitter that “We have to postpone the release of our film #RadheShyam due to the ongoing covid situation.”

“We have been trying our best for the past few days but considering the growing cases of Omicron variant it looks like we will have to wait for our labour of love to get to the big screens.” – Pooja Hedge, via Twitter.

The actress ended the statement by stating the movie “is a story about love vs destiny and we are sure that your love will help us rise over these tough times together.”

Thankfully, fans can be confident that the new theatrical release date of March 11th will now be the final destination for the highly anticipated film.

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No news on international OTT streaming just yet

At the time of writing, there is no public information indicating that the international broadcasting rights have been acquired by any of the major streaming services.

Before today’s announcement on the theatrical release, there had been some concerns that the movie could skip its cinema-run completely and utilise a straight-to-streaming format.

According to The Times of India, the team wanted the film to release first in theatres “only as it contains appealing visual grandeur which can only be enjoyed fully on the big screens with supporting Dolby/DTS sound instead of watching it on mobiles and laptops.”

However, fans can be hopeful that a major streaming platform will acquire Radhe Shyam over the next few weeks as the promotional campaign ramps up for the March premiere.

Not only is the film experiencing a high level of fan demand around the world, but T-Series have made a habit of striking big deals with the major platforms over the past year.

In fact, T-Series’ last five original productions have each landed on a major OTT service: Haseen Dillruba and Sardar Ka Grandson (Netflix), Sherni (Amazon Prime Video), Bhuj: Pride of India and Shiddat (Disney Hotstar).

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Meet the Radhe Shyam cast

Leading the Radhe Shyam production is Prabhas, a.k.a Uppalapati Venkata Suryanarayana Prabhas Raju, and Pooja Hedge.

Prabhas is a heavyweight of modern Telugu cinema and is one of the industry’s highest-paid actors, appearing in the Forbes India Top 100 Celebrity list three times since 2015.

After making his acting debut in 2002 with Easwar, his first breakthrough came in the romantic action movie Varsham. The 42-year-old would then go onto feature in countless iconic titles including Mirchi (2013) Baahubali: The Beginning (2015) and Saaho (2019).

Alongside Prabhas is Pooja Hedge, a popular Indian actress and model from Bombay. The 31-year-old is also a veteran of modern cinema, winning critics awards for Duvvade Jagannadham (2017), Maharshi (2020) and Ala Vaikunthapurramuloo (2021).

Other cats members for Radhe Shyam include Krishnam Raju, Sachin Khedekar, Priyadarshi, Bhagyashree, Murali Sharma, Kunaal Roy Kapur and Sathyan.

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By Tom Llewellyn – [email protected]

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